The Magic of Using Booklets for Tradeshow Giveaways

Guest post and copyright by Susan Friedmann, CSP and Paulette Ensign Candy, squeeze balls, pens, and key chains — these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering...

15 Questions to Transform Your Knowledge into Money

Guest Post and Copyright by Paulette Ensign  Everyone has something they want the world to know about. A tips booklet is a great way to do that. Being in business for yourself, you have a certain amount of flexibility to shape your life. You have thought about writing...

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