Guest Post and Copyright by Paulette Ensign 

Everyone has something they want the world to know about. A tips booklet is a great way to do that. Being in business for yourself, you have a certain amount of flexibility to shape your life. You have thought about writing a book. Think of the time and money it takes. It may be more than it’s worth right now. Instead, a tips booklet can be the way to go.

Here are some questions to get your tips (and cash) flowing. You can mine your own field of gold by looking at any notes you’ve created along the way, or jotting down things now as they come to mind.

1. What is the single most compelling subject from your experience or knowledge that you want the world to know about? If there are several topics, consider which one are you most passionate about.

2. Can you identify the single most outstanding thing you want people to know? Think about whether it is a new skill, perspective, attitude, or expansion of general knowledge.

3. Why do you want to write a booklet? It may be an altruistic gesture to spread the word about something. It might be a marketing tool for a business you have or want to have. The booklet can be a profit center for you. Maybe you would you like it to be both a marketing tool and a profit center.

4. How would you divide your subject into segments? Look at the possibility of those segments becoming additional booklets to develop into a series.

5. What are you often surprised by that people do not know about your subject area? There could be something that seems so ‘common sense’ to you, while being highly helpful or enlightening to others.

6. Does your information need to be presented sequentially or can it be random? Notice if specific entries stand on their own or if they need whatever came before to cause the entry to make sense to the reader.

7. What do you want people to do and not to do, be or not be as a result of your booklet? Think about how this information will benefit the reader.

8. Who besides the reader can benefit from this material? There may be manufacturers, suppliers, or distributors whose business activities can profit by distributing your contents.

9. Is there jargon or language that is peculiar to your topic? Consider how you will monitor and treat that in your content.

10. What surprised you most when you learned about your topic? That is probably useful to pass along to your readers in some way.

11. Which resources are needed to implement any of your suggestions? Look for the easiest ways to accomplish what you are recommending to your reader.

12. What do people need to know about you? Tell what gives you the credential to write about this topic.

13. What other products and/or services would also make sense to develop to assist the reader in this topic? Decide whether it is important for them to be products and services of your own or of someone else’s or both.

14. How would short anecdotes be useful in supporting your materials? The anecdotes could get in the way or enhance your content.

15. Do your tips need visual support with graphics to allow them to be more fully understood? Clip art could be adequate or you might decide to use original art.

Paulette Ensign has personally sold almost a million copies in four languages of a tips booklet called “110 Ideas for Organizing Your Business Life,” all without spending a penny on advertising.
She has learned her business by doing it, never having taken a formal business course in her life. Her San Diego-based company offers a range of products and services to support your success regardless of your budget of time or money. Phone 858-481-0890 or visit

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